Incumbents are Getting Hammered by Digital Disruption
September 11, 2017
The Case for Digital Reinvention
January 11, 2018
Show all

The Elements of Value

I have found the following article fascinating because it goes deep into what today’s customers want.  SPOILER ALERT- It’s not just price.  They want an emotional, life-changing connection to your product and service.

 

https://hbr.org/2016/09/the-elements-of-value

Leave a Reply

Your email address will not be published. Required fields are marked *