INSIGHTS

September 20, 2017

The Elements of Value

I have found the following article fascinating because it goes deep into what today’s customers want.  SPOILER ALERT- It’s not just price.  They want an emotional, […]
September 11, 2017

Incumbents are Getting Hammered by Digital Disruption

Some leaders just like to keep doing what has worked in the past. Makes sense…to an extent. The question is not if it is working now […]
September 11, 2017

Is Your Selling Process Mapping to Your Target Customer’s Buying process?

We too often engage with clients who are using some basic digital marketing tools but they are not organized in a way that is relevant to […]
September 11, 2017

Digital Tools are Not Enough

A recent Atlas client was struggling with one of its divisions. The division had cool technology but did not know how to create winning solutions for […]