INSIGHTS

January 11, 2018

The Case for Digital Reinvention

This article by McKinsey and Company lays out a compelling case that in order for companies to outperform their competitors today they need to act decisively […]
September 20, 2017

The Elements of Value

I have found the following article fascinating because it goes deep into what today’s customers want.  SPOILER ALERT- It’s not just price.  They want an emotional, […]
September 11, 2017

Incumbents are Getting Hammered by Digital Disruption

Some leaders just like to keep doing what has worked in the past. Makes sense…to an extent. The question is not if it is working now […]
September 11, 2017

Is Your Selling Process Mapping to Your Target Customer’s Buying process?

We too often engage with clients who are using some basic digital marketing tools but they are not organized in a way that is relevant to […]