INSIGHTS

September 11, 2017

Digital Tools are Not Enough

A recent Atlas client was struggling with one of its divisions. The division had cool technology but did not know how to create winning solutions for […]
August 14, 2017

From Mad Men to Big Data

The following interview and video gives a remarkably concise and interesting perspective about how advertising has changed. Very entertaining and yet it boggles the mind on […]
May 26, 2017

Customers Demand More as Digital Changes the Customer Experience

What use to be a great customer experience may not be enough today. Your competitors are adopting digital tools to give a faster, more accurate ¬†and […]
August 10, 2016

Beware the Siren Song Of Marketing Automation

The author of the following Marketing Automation article makes a very good point. A MAT tool can be useful but too many of them are complex […]