INSIGHTS

August 10, 2016

Beware the Siren Song Of Marketing Automation

The author of the following Marketing Automation article makes a very good point. A MAT tool can be useful but too many of them are complex […]
August 10, 2016

Using buzz analytics to gain a product and marketing edge

Read how Buzz Analytics (a form of social media listening) are helping companies refine their offerings and marketing efforts. If you’d like to outlearn how Buzz […]
August 10, 2016

How Atlas Helped Grow Urology Practice Revenues By 17%

Here are the highlights of our work with a LUGPA member.   Situation: A well-established regional Urology practice was dealing with a familiar set of challenges. […]
August 10, 2016

The ‘tech bubble’ puzzle

Many of us have lived thorough the tech bubble in the early 2000s. The following McKinsey authors explain why this time is different. And although, they […]