INSIGHTS

August 9, 2016

The Struggle From The Top: Building The Case For As-A-Service Is A Lonely Undertaking

Leaders are seeing the benefits of “as a service” business models. Middle management are reluctant to adopt because they feel threatened. Interesting cultural dilemma. At Atlas […]
August 9, 2016

Atlas Insights – Test Your Digital Marketing Knowledge

Atlas Insights: Your newest source on sales, marketing, marketing tech, and analytics. Read through our articles or take our online quiz on digital marketing. Strong insights […]
August 9, 2016

Patients are Becoming Impatient with Doctors Outdated Ways of Communicating

I don’t know about you, but I’m about done with automated phone trees and being placed on hold. Under the heading “How tough could it be,” […]
August 9, 2016

Why Marketing Automation Often Fails – Most Marketers Are Not Quantitative in Their Thinking!

2/3s of Marketing and Sales professionals do not use a Marketing Automation Platform (MAP) because they do not not know how to handle the data management […]