Fascinating article about the need to have a sense of urgency with regard to a digital strategy. The McKinsey authors spell out why digital strategies fail. Too often leaders underestimate the internal inertia rooted in an organization’s culture. How effective is your organization in implementing its digital strategy?

Click here to read the article “Digital strategy: The four fights you have to win” by Tanguy Catlin, Laura LaBerge, and Shannon Varney.