INSIGHTS

September 11, 2017

Incumbents are Getting Hammered by Digital Disruption

Some leaders just like to keep doing what has worked in the past. Makes sense…to an extent. The question is not if it is working now […]
September 11, 2017

Is Your Selling Process Mapping to Your Target Customer’s Buying process?

We too often engage with clients who are using some basic digital marketing tools but they are not organized in a way that is relevant to […]
September 11, 2017

Digital Tools are Not Enough

A recent Atlas client was struggling with one of its divisions. The division had cool technology but did not know how to create winning solutions for […]
August 14, 2017

From Mad Men to Big Data

The following interview and video gives a remarkably concise and interesting perspective about how advertising has changed. Very entertaining and yet it boggles the mind on […]