INSIGHTS

August 9, 2016

Why Marketing Automation Often Fails – Most Marketers Are Not Quantitative in Their Thinking!

2/3s of Marketing and Sales professionals do not use a Marketing Automation Platform (MAP) because they do not not know how to handle the data management […]
August 9, 2016

What Is NPS and Why Should I Care?

I get this question frequently from emerging growth CEOs – especially SaaS CEOs. You should know your net promoter score. It can impact your valuation and […]
August 9, 2016

The Changing Marketing Technology Landscape

I never tire of seeing Scott Brinker’s marketing technology landscape. I sometimes wonder how CMOs and CEOs of mid sized companies can keep up with the […]
August 9, 2016

6 Huge Marketing Pivots You Might Have To Make In The Next 12 Months

 If you are looking to shake up how you go to market in 2016 – here are a few helpful tips. 6 Huge Marketing Pivots You […]