ENTERPRISE VALUE CREATION
ATLAS + HOW TO SAAS
We build a demand generation engine and scale revenues with data.
We build a demand generation engine and scale revenues with data.
SUCCESS STORIES
SOFTBRANDS, INC.
SoftBrands, Inc., a provider of software solutions for businesses in the manufacturing and hospitality industries worldwide, was underperforming and its Board felt the best path forward was to sell to a private equity group.
To achieve a better valuation, Atlas was hired to undertake an extensive profit improvement program. Atlas improved SoftBrands EBITDA by taking out $1.9 million of G+A. This was accomplished by consolidating accounting and finance operations that were spread out globally into one location and adopting common systems and best practices.
As a result, Golden Gate Capital acquired SoftBrands at a significant premium to the company’s stock price at the start time of Atlas’s engagement..
MISTRAL EQUITY PARTNERS
Atlas has been a long-term advisor to Mistral Equity Partners. We are engaged to look at prospective investments as well as to assist with programs to grow the revenues of Mistral’s portfolio companies. Significant assignments include the following companies Jamba Juice, Insomnia Cookies, Vino Volo and Ready Ice.
“Michael and his team are great to work with. Atlas brings the right balance of analysis and real-world experience. They’ve improved our batting average!”
Christopher Bradley - Managing Director Mistral Equity Partners
HELPSYSTEMS - HOW TO SAAS CLIENT
HelpSystems is a fast-growing software company focused on helping exceptional organizations Build a Better IT platform. HelpSystems is headquartered in Minneapolis, MN (USA), and employs over 900 professionals in more than 25 offices around the world.
Before
Two of HelpSystems’ product lines are Go Anywhere secure managed file transfer and Automate robotic process automation. These product lines were showing strong demand; yet HelpSystems was not satisfied with the revenue growth rate.
HelpSystems hired How to SaaS and Shiv because of their strong background and skills in areas like SEO, PPC, and how to best tie marketing activities to sales.
Business Impact
“Shiv and his team wasted no time in digging into details. HTS provided executable, insightful tips – especially for paid search and SEO –have made a material impact on sales. How To SaaS is one of the best partners I’ve worked with. Unlike many firms who love to boil the ocean from market to message to media, Shiv & team were extremely pragmatic; they quickly discarded areas of marketing they considered to be in good shape and instead focused on gaps.”
Mike Devine – VP Marketing HelpSystems
